Paper Info
Title
Visualization and Analysis of Clickstream Data of Online Stores with a Parallel Coordinate System
Abstract
Clickstreams are visitors' path through a Web site. Analysis of clickstreams shows how a Web site is navigated and used by its visitors. Clickstream data of online stores contains information useful for understanding the effectiveness of marketing and merchandising efforts. In this paper, we present a visualization system that provides users with greater abilities to interpret and explore clickstream data of online stores. The system visualizes a large number of clickstreams by assigning parallel coordinates to sequential steps in click-streams. To demonstrate how the presented visualization system provides capabilities for examining online store clickstreams, we present a series of parallel coordinate visualizations, which display clickstream data from an operating online retail store.
Year
DOI
Venue
2000
10.1007/3-540-44463-7_13
EC-Web
Keywords
Field
DocType
operating online retail store,visualization system,assigning parallel,parallel coordinate system,clickstream data,merchandising effort,large number,online stores,online store clickstreams,online store,greater ability,web site,parallel coordinates,visual system
Information structure,Coordinate system,World Wide Web,Data visualization,Clickstream,Visualization,Computer science,Parallel coordinates,Web site,Database,The Internet
Conference
Volume
ISSN
ISBN
1875
0302-9743
3-540-67981-2
Citations 
PageRank 
References 
1
0.41
6
Authors
2
Name
Order
Citations
PageRank
Juhnyoung Lee143167.51
Mark Podlaseck230131.31