Title
Applying the Delta model to mobile marketing management in the US marketplace
Year
DOI
Venue
2008
10.1504/IJEB.2008.019105
IJEB
Keywords
Field
DocType
online marketing,marketing management,internet marketing,mobile telecommunications,strategic alignment,marketing strategy
Marketing management,Marketing strategy,Marketing research,Computer science,Knowledge management,Online advertising,Digital marketing,Relationship marketing,Marketing,Early adopter,Marketing mix
Journal
Volume
Issue
Citations 
6
3
0
PageRank 
References 
Authors
0.34
23
2
Name
Order
Citations
PageRank
Dawn N. Jutla125643.33
Wei Yu212519.50