Title
Evaluation methods and cultural differences: studies across three continents
Abstract
This paper reviews issues and problems that arise in cross-cultural usability evaluations. It reports two separate empirical studies of a number of well-known techniques with UK, African and Indian users. The studies examine the effectiveness of methods based on think-aloud protocols, including the DUCE method, to elicit users' views. The results from all the studies show that these established Western methods are less effective with users from other cultures. It suggests that the reasons for this are the consequences of deep-rooted differences in personal interactions in different cultures. This paper provides evidence to guide choices for applications involving users from India and Africa.
Year
DOI
Venue
2008
10.1145/1463160.1463195
NordiCHI
Keywords
Field
DocType
personal interaction,established western method,different culture,evaluation method,separate empirical study,deep-rooted difference,cross-cultural usability evaluation,indian user,cultural difference,duce method,paper reviews issue,think-aloud protocol,empirical study
Web usability,Computer science,Usability,Cultural diversity,Human–computer interaction,Multimedia,Empirical research
Conference
Citations 
PageRank 
References 
26
1.84
9
Authors
3
Name
Order
Citations
PageRank
Cecilia Oyugi1485.04
Lynne Dunckley216319.91
Andy Smith318322.42