Title
Designing interactive systems for 1-to-1 e-commerce
Abstract
E-commerce over the World-Wide Web has become a major application area for software development. The volume of goods and services transactions is rapidly growing. Economic theory and observations of the emerging markets suggest that e-commerce sellers will be driven towards offering personalized buying interactions and customized products to escape price wars, to create a distinguishable identity, and to establish longer lasting relationships with their customers.E-commerce applications providing personalized interaction is an interesting application area for a wide range of HCI research, including human searching and browsing in complex hypermedia spaces, information visualization, virtual reality, agent support for product selection, merchant selection, and negotiation, user modeling, and group-oriented work such as recommender systems. A large number of CHI professionals work actively on the design of commerce-oriented websites -- both for business-to-business as well as for business-to-consumer scenarios. Designers of e-commerce systems are in search for recommendations on what works or does not and are looking for new ideas, as the interest in previous activities on this topic (see below) has demonstrated. An indication for this are also the significant number of discussions on the CHI-WEB discussion group that center around HCI design issues for e-commerce applications. There is also an additional attractiveness to the domain as good design and good use of HCI principles can directly result in measurable outcomes showing that HCI can contribute to the bottom line; for example, if redesigns or new interactive features result in increases in sales, increases in eyeball share, reduction in aborted transactions, reduced return rates for ordered products and reduction in service calls.
Year
DOI
Venue
2000
10.1145/633292.633512
CHI Extended Abstracts
Field
DocType
ISBN
Recommender system,World Wide Web,Information visualization,Goods and services,Computer science,Hypermedia,Human–computer interaction,User modeling,Multimedia,Software development,E-commerce,The Internet
Conference
1-58113-248-4
Citations 
PageRank 
References 
2
0.41
4
Authors
5
Name
Order
Citations
PageRank
Markus Stolze118434.39
Jürgen Koenemann263871.72
Daniela Handl361.82
Barbara Hayes Roth420.41
Joseph Kramer520.41