Title
"Facebook is a luxury": an exploratory study of social media use in rural Kenya
Abstract
Facebook use is pervasive in developed countries where computers, smartphones, high-bandwidth Internet, and electricity are ubiquitous. In this paper, we examine Facebook use in a country where social media participation is growing, but less developed technological infrastructures and uneven access to technology limit use. We conducted observations and 24 interviews at Internet cafés in rural Kenya. Our findings reveal how costs associated with using the Internet, limited access to computers and smartphones and unreliable electricity hinder online participation. We draw on these results to discuss the critical role of constraints in understanding social media use, to raise questions about broadening online participation and to highlight ethical issues researchers must consider when studying Facebook use in developing regions.
Year
DOI
Venue
2013
10.1145/2441776.2441783
CSCW
Keywords
Field
DocType
developed country,technology limit use,rural kenya,social media,limited access,facebook use,online participation,social media participation,high-bandwidth internet,exploratory study,uneven access,internet caf,kenya
Sociology of the Internet,World Wide Web,Internet privacy,Social media,Ethical issues,Computer science,Knowledge management,Online participation,Developed country,Developing regions,Exploratory research,The Internet
Conference
Citations 
PageRank 
References 
33
1.66
12
Authors
3
Name
Order
Citations
PageRank
Susan P. Wyche138927.40
Sarita Yardi284660.48
Andrea Forte323221.48