Name
Abstract | ||
|---|---|---|
This paper explores the use of heuristics as cognitive strategies invoked during the process of design. We propose new heuristics
for design that provide ways to explore the problem space of potential designs, and often lead to the generation of creative
solutions. We test whether Design Heuristics can be taught to novices, and whether doing so will improve the creativity of
their resulting designs.
In the present empirical study, we evaluate a set of six instructional heuristics, and validate their effectiveness with product
concepts generated by novice designers. Six hundred and seventy three drawings were created by 120 first-year college students
under four instructional conditions. Drawings were coded according to the use of heuristics, and scored for creativity. The
results showed that the most creative concepts emerged from the experimental conditions where heuristics were introduced.
Heuristics appeared to help the participants “jump” into a new problem space, resulting in more varied designs, and a greater
number of designs judged as more creative.
Our findings suggest that the simple demonstration of design heuristics may, at times, be sufficient to stimulate variation
and creativity in design.
|
Year | DOI | Venue |
|---|---|---|
2010 | 10.1007/978-94-007-0510-4_3 | DCC |
Field | DocType | Citations |
Ideation,Divergent thinking,Psychology,Cognitive psychology,Heuristics,Creativity technique,Creativity,Cognition,Cognitive strategy,Problem space | Conference | 0 |
PageRank | References | Authors |
0.34 | 0 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Seda Yilmaz | 1 | 0 | 1.01 |
| Colleen M. Seifert | 2 | 46 | 11.73 |
| Richard Gonzalez | 3 | 16 | 1.75 |