Abstract | ||
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Purpose - Taking into account the importance of e-commerce and the current applications of AT techniques in this area, this research aims to adequate the design of a multi-agent system for the provisioning of e-services in u-commerce environments. This proposal is centred on the methods of evaluation in a u-e-commerce environment.Design/methodology/approach - The multi-agent systems (MAS) approach is based on an MAS model developed for AmI that has been redesigned to support u-commerce. The use of a recommendation system, previously developed by the research group, is suggested for this MAS. The methodological proposal centres on the evaluation of this type of system.,Findings - The evaluation of this type of system is the principal problem of current research. Therefore, this is the main contribution of the paper.Research limitations/implications - The different evaluation methods that are proposed, whether qualitative or quantitative, offer the possibility of measuring the added value that the context can give to the use of e-services in different domains of application. Qualitative evaluation should consider the customer as a central piece in the system. In addition, quantitative methods should objectively evaluate the contribution of context to the application.Practical implications - At present, there is no single method for evaluating the benefits of different u-commerce systems, so a new method needs to be found based on these techniques.Originality/value - The research proposes an MAS designed for u-commerce domains, analyzes the capacity of trust management techniques in this environment, and proposes several evaluation methods to show the benefits of context information in the use of e-services. Several real developments are described to show the different applications of MAS in u-commerce and how evaluation is carried out. |
Year | DOI | Venue |
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2010 | 10.1108/10662241011050713 | INTERNET RESEARCH |
Keywords | Field | DocType |
Applications, Trust, Management | Recommender system,E-services,Computer science,Knowledge management,Added value,Provisioning,Multi agent approach | Journal |
Volume | Issue | ISSN |
20 | 3 | 1066-2243 |
Citations | PageRank | References |
1 | 0.36 | 29 |
Authors | ||
2 |
Name | Order | Citations | PageRank |
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Nayat Sánchez Pi | 1 | 48 | 15.93 |
José Manuel Molina | 2 | 9 | 3.90 |