Title
The Influence Of Media Trust And Internet Trust On Privacy-Risking Uses Of E-Health
Abstract
People claim to be concerned about information privacy on the Internet, yet they frequently give out personal information to online vendors and correspondents with whom they have little, if any, prior experience. This behavior is known as the privacy paradox and is particularly relevant to the context of e-health, due to the special risks of health information exposure. Using data from the 2005 Health Information National Trends Survey (HINTS), this study addresses a key question regarding online health information privacy: Do individuals self-police risky e-health activities (i.e., uses where personal information is given out) or are they indifferent to risk based upon generalized trust in broadcast media and the Internet as sources for health information? Our results show that Internet trust mediates most effects of broadcast media trust on Internet use and that Internet trust plays a much smaller role in motivating Internet uses that are risky than is the case for low-risk uses. These results have important implications for researchers, policymakers, and healthcare administrators in determining the level of privacy protection individuals need in their use of e-health applications.
Year
DOI
Venue
2008
10.4018/jisp.2008070107
INTERNATIONAL JOURNAL OF INFORMATION SECURITY AND PRIVACY
Keywords
DocType
Volume
broadcast media trust, health information search, Internet trust, privacy paradox, privacy risk
Journal
2
Issue
ISSN
Citations 
3
1930-1650
2
PageRank 
References 
Authors
0.37
0
3
Name
Order
Citations
PageRank
E. Vance Wilson137235.76
David D. Dobrzykowski282.21
Joseph A. Cazier37913.93