Title
Signals in Social Supernets
Abstract
AbstractSocial network sites SNSs provide a new way to organize and navigate an egocentric social network. Are they a fad, briefly popular but ultimately useless? Or are they the harbingers of a new and more powerful social world, where the ability to maintain an immense network-a social "supernet"-fundamentally changes the scale of human society? This article presents signaling theory as a conceptual framework with which to assess the transformative potential of SNSs and to guide their design to make them into more effective social tools. It shows how the costs associated with adding friends and evaluating profiles affect the reliability of users' self-presentation; examines strategies such as information fashion and risk-taking; and shows how these costs and strategies affect how the publicly-displayed social network aids the establishment of trust, identity, and cooperation-the essential foundations for an expanded social world.
Year
DOI
Venue
2007
10.1111/j.1083-6101.2007.00394.x
Periodicals
Keywords
Field
DocType
risk taking,social network,conceptual framework
Social psychology,Social network,Transformative learning,Psychology,Social learning,Social engagement,Social competence,Social computing,Conceptual framework,Social heuristics
Journal
Volume
Issue
ISSN
13
1
1083-6101
Citations 
PageRank 
References 
120
10.12
16
Authors
1
Search Limit
100120
Name
Order
Citations
PageRank
Judith S. Donath11029158.32