Title
The Cambridge Container Company: managing customer-centric information integration
Abstract
This case illustrates the efforts of the Cambridge Container Company, a fictitious manufacturer of plastic containers, as they consider methods for moving organizational decision-making toward a more customer-centric focus. Cambridge has four independent manufacturing units, each of which currently bases all operational decisions on internally generated cost and profitability information.11While the Cambridge Container Company is fictitious, the issues addressed in this case are representative of problems and concerns of real companies encountered by the authors during various consulting engagements. In 2000, Cambridge established a special enterprise level division to consider best practices for collecting qualitative product and service feedback from customers and to subsequently consider how to best integrate such nontraditional, nonfinancial information into their own operational decision models.
Year
DOI
Venue
2003
10.1016/j.accinf.2003.05.003
International Journal of Accounting Information Systems
Keywords
Field
DocType
Customer-centric,Information integration,Management
Information system,Information integration,Accounting method,Loyalty business model,Accounting information system,Computer science,Knowledge management,Management accounting,Business process reengineering,Information sharing
Journal
Volume
Issue
ISSN
4
4
1467-0895
Citations 
PageRank 
References 
1
0.35
0
Authors
3
Name
Order
Citations
PageRank
Amy W. Ray1285.15
Mary Ann Robbert27720.45
Jason Brocious310.35