Title
Exploring two explanations of loyalty in application service provision.
Abstract
•We model two conflicting explanations of loyalty in application service provision.•One stream of literature focuses on partnership-trust.•Other literature focuses on service quality-satisfaction.•We test our model using a survey of 135 ASP client firms.•We find that satisfaction, not trust, predicts ASP loyalty.
Year
DOI
Venue
2014
10.1016/j.ejor.2014.02.003
European Journal of Operational Research
Keywords
Field
DocType
OR in service industries,Application service provider,Partnership,Service quality,Trust,Loyalty
Service design,Service level objective,Loyalty business model,Service quality,Loyalty,Service provider,Service level requirement,Service delivery framework,Mathematics,Marketing
Journal
Volume
Issue
ISSN
237
2
0377-2217
Citations 
PageRank 
References 
0
0.34
32
Authors
4
Name
Order
Citations
PageRank
Sigi Goode118615.70
Chinho Lin235431.35
Walter D. Fernández3516.85
James J. Jiang4146985.66