Name
Abstract | ||
|---|---|---|
An instrument that assesses the benefits of electronic commerce would be very useful to researchers and managers. The benefits of such an instrument for e-commerce businesses were identified by a literature review, and the extent to which the benefits are achieved by retail e-commerce sites was investigated by a Web- and e-mail-based survey producing 458 usable responses from e-commerce managers plus responses from secondary participants at 58 of the surveyed firms. A 27-item instrument was produced and reduced to five factors specific to retailing: back-end efficiency, market expansion, inventory management, cost reduction, and customer service benefits. The instrument provides B2C e-commerce researchers with a common measure of independent or dependent variables that will facilitate an understanding of the antecedents and outcomes of e-commerce. It can help B2C e-commerce managers make better choices when investing in technology. |
Year | Venue | Keywords |
|---|---|---|
2003 | Int. J. Electronic Commerce | e-commerce benefits, instrument development |
Field | DocType | Volume |
USable,Economics,Customer service,Commerce,Variables,Business benefits,Cost reduction,Marketing,E-commerce | Journal | 7 |
Issue | ISSN | Citations |
3 | 1086-4415 | 22 |
PageRank | References | Authors |
1.32 | 12 | 2 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Youlong Zhuang | 1 | 470 | 26.68 |
| Albert L. Lederer | 2 | 2535 | 195.39 |