Paper Info
Title
Application of the Labeled Magnitude Scale in Kansei Research
Abstract
This study intended to construct a labeled magnitude scale based on Kansei researches so that data with ratio-level can be retrieved easily and further extensive analysis can be conducted. In this study, scale derivation was generated based on the research of Green et al.[8] 32 subjects, include 23 male and 9 female, average age of 24.6 yrs with design education background, participated in the experiment. 19 car samples and 5 Kansei phrases were used in the experiment. Results showed that the intensity indicators were significantly different in the experiment (F1,137 =.122,p=.727). But subjects in the experiment gave rating in different ways to each Kansei phrases (Kansei phrases * intensity indicators, F20,2952 =3.55,p=.00). This may due to the status quo bias of subjects. Comparisons with OPUS (Oral Pleasantness /Unpleasant scale) [9] and CALM (Comfort Affective Labeled Magnitude) [5] showed similar orders of intersity indicators but different maximum magnitude in each scales.
Year
DOI
Venue
2009
10.1007/978-3-642-02767-3_24
HCI (14)
Keywords
Field
DocType
oral pleasantness,different way,intensity indicator,average age,comfort affective labeled magnitude,different maximum magnitude,unpleasant scale,scale derivation,kansei research,labeled magnitude scale,magnitude scale,kansei phrase,status quo bias,sensory evaluation,design education
Social psychology,Magnitude (mathematics),Kansei,Richter magnitude scale,Status quo bias,Statistics,Mathematics,Maximum magnitude
Conference
Volume
ISSN
Citations 
5623
0302-9743
0
PageRank 
References 
Authors
0.34
1
2
Name
Order
Citations
PageRank
Chun Yueh Chen100.34
Kuo-Hsiang Chen219629.46