Paper Info
Title
A Research Model of Customer Relationship Management Systems for Mobile Devices - Description of a Research Model about Customer Relationship Management Projects
Abstract
In literature we can find evidence about a high number of failed CRM projects. However concerning CRM projects in combination with the implementation of mobile devices for field staff in sales and services there aren't many results published. So there are missing information about the success of such projects, the success factors and the objectives. This paper presents a research model about such CRM projects. A CRM project in this paper is defined as an implementation of a CRM system together with mobile devices. The research model will give further insight into the success factors of such projects and the achieved objectives.
Year
Venue
Keywords
2008
ICE-B 2008: PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON E-BUSINESS
Customer Relationship Management,CRM,IT,CRM systems,CRM projects,mobile devices,mobile actors,business to business
Field
DocType
Citations 
Customer retention,Customer intelligence,Voice of the customer,Customer to customer,Computer science,Knowledge management,Customer advocacy,Customer reference program,Relationship marketing,Marketing,Enterprise relationship management,Process management
Conference
0
PageRank 
References 
Authors
0.34
1
1
Name
Order
Citations
PageRank
Rebecca Bulander1149.97