Name
Abstract | ||
|---|---|---|
Previous research has usually assumed that shopping on-line is a goal-oriented activity and is motivated by extrinsic factors of the customers. On the other hand, intrinsic factors, such as entertainment, have been found to be a major reason for peoples to use the Internet. This study examined whether such intrinsic motivations can be used to explain consumers' acceptance of on-line shopping. A theoretical model, based on the technology acceptance model, was proposed to describe the intrinsic and extrinsic motivations of consumers to shop on-line. Results of this empirical study showed that perceived usefulness is not an antecedent of on-line shopping, while fashion and a cognitive absorption experiences on the web were more important than their extrinsic factors in explaining on-line consuming behavior. Implications and limitations were discussed. |
Year | DOI | Venue |
|---|---|---|
2005 | 10.1016/j.im.2004.01.009 | Information & Management |
Keywords | Field | DocType |
b2c,cognitive absorption experience,on-line shopping,theoretical model,technology acceptance model,empirical study,intrinsic motivation,intrinsic factor,flow theory,on-line consuming behavior,extrinsic factor,extrinsic motivation,e-commerce,e commerce | Advertising,Entertainment,Technology acceptance model,Cognitive absorption,Engineering,Empirical research,Marketing,Instrumental and intrinsic value,E-commerce,The Internet | Journal |
Volume | Issue | ISSN |
42 | 3 | Information & Management |
Citations | PageRank | References |
98 | 3.27 | 20 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Rong-An Shang | 1 | 331 | 19.02 |
| Yu-Chen Chen | 2 | 359 | 16.38 |
| Lysander Shen | 3 | 98 | 3.27 |