Name
Abstract | ||
|---|---|---|
Many graphic artists and designers have adapted their skills to the use of tools that extend static layout applications, allowing the creation of Variable Data Print template documents. These connect text and image placeholders to database fields, allowing creation of a set of instances at job time. Much of the VDP work flowing through digital presses originates this way. However, in the field we have observed limitations to simple approaches which make it hard to create templates that do much more than can be achieved with mail merge and variable backgrounds. In this paper we describe two examples which illustrate the problems. Solutions have been developed but a frequent drawback is that they move the graphic artist out of the loop, either because they do not support the fine layout control creative professionals expect to use, or because they are aimed at programmers and database professionals. Agencies and PSPs however, are so keen to keep creative professionals in the loop that we have seen ingenious but fragile and inefficient in-house solutions which support complex VDP outputs while still keeping the designer in the team. We have developed tools for creative professionals that extend standard layout applications and allow designers to go a step beyond simple VDP. This paper describes the application of these tools to real use cases. We show that the tools can replace custom solutions giving improvements in VDP job creation, database simplification and resilience to changing requirements. |
Year | DOI | Venue |
|---|---|---|
2007 | 10.1145/1284420.1284436 | ACM Symposium on Document Engineering |
Keywords | Field | DocType |
theme-driven layer variant,creative professional,database simplification,vdp template,database professional,database field,vdp work,vdp job creation,fine layout control,simple vdp,graphic artist,complex vdp output,use case | Psychological resilience,Drawback,Use case,Computer science,Template,Merge (version control),Database | Conference |
Citations | PageRank | References |
5 | 0.52 | 1 |
Authors | ||
1 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Royston Sellman | 1 | 18 | 1.99 |