Paper Info
Title
Mass Interpersonal Persuasion: An Early View of a New Phenomenon
Abstract
In 2007 a new form of persuasion emerged: mass interpersonal persuasion (MIP). The advances in online social networks now allow individuals to change attitudes and behaviors on a mass scale. MIP has six components: persuasive experience, automated structure, social distribution, rapid cycle, huge social graph, and measured impact. Before the launch of Facebook Platform, these six components had never come together in one system. As tools for creating MIP become available to ordinary people, individuals and small groups can better reach and persuade masses. This new phenomenon will change the future of persuasion.
Year
DOI
Venue
2008
10.1007/978-3-540-68504-3_3
PERSUASIVE
Keywords
Field
DocType
social distribution,mass scale,mass interpersonal persuasion,online social network,early view,automated structure,facebook platform,ordinary people,new phenomenon,huge social graph,new form,social networking,persuasive technology
Persuasive technology,Social psychology,Social network,Persuasion,Interpersonal communication,Social graph,Psychology,Phenomenon,Captology
Conference
Volume
ISSN
Citations 
5033
0302-9743
32
PageRank 
References 
Authors
2.92
1
1
Name
Order
Citations
PageRank
B. J. Fogg12694515.36