Name
Title | ||
|---|---|---|
Social Media and the Social Good: How Nonprofits Use Facebook to Communicate with the Public |
Abstract | ||
|---|---|---|
In this study,we examine the social media practices of the 100 largest nonprofit organizations in the United States.More specifically,we develop a comprehensive classification scheme to delineate how these organizations use messages on Facebook to communicate with their supporters and the general public.We find that there are 5 primary categories of Facebook "statuses," which can be aggregated into three key dimensions- "information," "community," and "action".Our analysis reveals that, though the "informational" use of Facebook is still significant,nonprofit organizations are better at using Facebook to strategically engage their supporters and the general public via "dialogic" and "community-building" practices than they have been with traditional websites.The adoption of social media seems to have engendered new paradigms of public engagement. |
Year | Venue | Field |
|---|---|---|
2012 | arXiv: Computers and Society | Dialogic,Social media,Social network,Computer science,Public relations,Public engagement,Classification scheme,Cyberpsychology,Stakeholder engagement |
DocType | Volume | ISSN |
Journal | abs/1203.5279 | China Third Sector Research, Vol. 1, pp. 40-54, 2011 |
Citations | PageRank | References |
0 | 0.34 | 1 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Gregory D. Saxton | 1 | 131 | 8.97 |
| Chao Guo | 2 | 5 | 4.27 |
| I-Hsuan Chiu | 3 | 0 | 0.34 |
| Bo Feng | 4 | 1 | 2.03 |