Name
Abstract | ||
|---|---|---|
Mobile TV marketers are announcing mobile TV as a new interactive medium, however users seemingly "just want to see news" but cannot imagine using interactivity. This paper deals with the challenge of enabling and encouraging users to understand the benefits and potentials of interactivity. Specific interactive applications as well as strategies to set them up in the first phase of mobile TV will be presented. The market development of interactive mobile TV applications is described as a process of mutual learning involving all stakeholder of the new technology. |
Year | DOI | Venue |
|---|---|---|
2007 | 10.1007/978-3-540-72559-6_22 | EuroITV |
Keywords | Field | DocType |
market development,mobile environment,mutual learning,new interactive medium,paper deal,new technology,interactive mobile tv application,mobile tv,mobile tv marketers,specific interactive application,encouraging user | Mobile technology,Interactivity,Mobile search,Market development,Stakeholder,Computer science,Usability,Human–computer interaction,Mobile Web,Multimedia,DVB-H | Conference |
Volume | ISSN | Citations |
4471 | 0302-9743 | 3 |
PageRank | References | Authors |
0.51 | 3 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Anne-Katrin Hübel | 1 | 3 | 0.51 |
| Johannes Theilmann | 2 | 3 | 0.51 |
| Ulrich Theilmann | 3 | 3 | 0.51 |