Name
Abstract | ||
|---|---|---|
From 1990 through 1998, First American Corpora- tion (FAC) changed its corporate strategy from a traditional banking approach to a customer rela- tionship-oriented strategy that placed FAC's cus- tomers at the center of all aspects of the com- pany's operations. The transformation made FAC an innovative leader in the financial services industry. This case study describes FAC's trans- formation and the way in which a data warehouse called VISION helped make it happen. FAC's experiences suggest lessons for managers who plan to use technology to support changes that are designed to significantly improve organiza- tional performance. In addition, they raise inte- resting questions about the means by which information technology can be used to gain competitive advantage. |
Year | Venue | Keywords |
|---|---|---|
2000 | MIS Quarterly | organizational transformation,is management,corporate stra- tegy,data warehousing,customer relationship management |
DocType | Volume | Issue |
Journal | 24 | 4 |
Citations | PageRank | References |
88 | 4.59 | 1 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Brian L. Cooper | 1 | 88 | 4.59 |
| Hugh J. Watson | 2 | 528 | 73.54 |
| Barbara Wixom | 3 | 742 | 31.99 |
| Dale Goodhue | 4 | 583 | 60.90 |