Paper Info
Title
Attracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services
Abstract
Internet-based social virtual world SVW services have aroused extensive interest among academicians and practitioners. The success of SVW services depends heavily on customers' continuance usage, a topic not yet adequately investigated in information systems research. It is unclear to what extent, and how, the existing theories can be extended to explain the continuance usage of such services. In consideration of the distinctive features of these services, this study adapts the dedication-constraint framework of commitment and develops a model of SVW continuance, which is assessed empirically using data collected from 438 experienced users of Second Life, a typical SVW service. Results indicate that SVW customers' continuance intention is jointly determined by two mechanisms: affective commitment being attracted to and calculative commitment being locked in, with the former playing a more central role. Perceived utilitarian value, hedonic value, and relational capital promote affective commitment directly and indirectly through satisfaction, while service-specific investments in personalization and relational capital increase calculative commitment. Theoretical and practical implications and future research directions are subsequently discussed.
Year
DOI
Venue
2012
10.2753/MIS0742-1222290108
J. of Management Information Systems
Keywords
Field
DocType
typical SVW service,calculative commitment,SVW customer,Predicting Continuance Intention,Social Virtual World Services,Perceived utilitarian value,SVW service,continuance usage,affective commitment,continuance intention,SVW continuance,future research direction
Continuance,Computer science,Knowledge management,The Internet
Journal
Volume
Issue
ISSN
29
1
0742-1222
Citations 
PageRank 
References 
68
1.31
44
Authors
5
Name
Order
Citations
PageRank
Zhongyun Zhou11828.17
Yulin Fang287547.97
Doug Vogel32526462.94
Xiao-Ling Jin423211.63
Xi Zhang530534.12