Paper Info
Title
Understanding Individual Adoption of Mobile Booking Service: An Empirical Investigation.
Abstract
Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.
Year
DOI
Venue
2008
10.1089/cpb.2007.0203
CYBERPSYCHOLOGY & BEHAVIOR
DocType
Volume
Issue
Journal
11
5
ISSN
Citations 
PageRank 
1094-9313
4
0.38
References 
Authors
9
2
Name
Order
Citations
PageRank
Yi-Shun Wang1179870.08
Yi-Wen Liao22778.31