Name
Abstract | ||
|---|---|---|
The aim of a metering system is the accurate measure of the number of accesses to a Web page in order to have feedback on the effectiveness of the advertising on the net. At the present, there are no standard means to measure the exposure of Web pages as well as the impact of online advertising campaigns. Indeed "traditional" metering techniques are afflicted by hit inflation and hit shaving attacks. In this paper we propose a framework to accurately count the number of visits to a Web site relying on cryptographic primitives. In this way it is possible to avoid cheating by any of the agents in such a framework. Furthermore, a viable implementation of a tool to securely monitor a Web site is discussed. |
Year | DOI | Venue |
|---|---|---|
2002 | 10.1145/568760.568871 | SEKE |
Keywords | Field | DocType |
metering system,authenticated web metering,hit shaving attack,web page,cryptographic primitive,viable implementation,e-commerce,accurate measure,hit inflation,auditing,web site,metering technique,secure metering,online advertising campaign,e commerce,web pages,online advertising | Web development,World Wide Web,Authentication,Web page,Computer security,Computer science,Web analytics,Online advertising,Cryptographic primitive,E-commerce,The Internet | Conference |
ISBN | Citations | PageRank |
1-58113-556-4 | 9 | 0.74 |
References | Authors | |
9 | 2 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Carlo Blundo | 1 | 1901 | 229.50 |
| Stelvio Cimato | 2 | 404 | 43.64 |