Title
The Antecedents And Outcomes Of Brand Experience On The Social Networking Site.
Year
Venue
Keywords
2013
ECIS
social networking,marketing,social norm
Field
DocType
Citations 
Social network,Brand community,Advertising,Computer science,Public relations,Norm (social),Marketing,Reputation,Virtual community
Conference
2
PageRank 
References 
Authors
0.37
6
4
Name
Order
Citations
PageRank
Hsin Chen1564.38
Anastasia Papazafeiropoulou238732.68
Yanqing Duan327728.20
Ta-Kang Chen441.07