Name
Abstract | ||
|---|---|---|
This paper introduces a case where IT services played a critical role as a business enabler with a novel business model. Three
companies such as Coca-Cola, Samsung Electronics, and Samsung SDS successfully made a joint effort to develop a new digitized
vending machine with information services for 2008 Summer Olympics in Beijing. Each vending machine was equipped with a LCD
TV. People could watch Olympic Games in real-time or find transportation schedules, road maps, and weather information while
drinking soda. Through this service, three companies were able to fulfill the sponsorship of the Olympics and learned critical
lessons that could be transferred to other businesses. |
Year | DOI | Venue |
|---|---|---|
2009 | 10.1007/s12927-009-0011-1 | JoSS |
Keywords | Field | DocType |
real time,business model | Information system,Enabling,Schedule,Electronics,Business model,Beijing,Marketing,Business | Journal |
Volume | Issue | ISSN |
1 | 2 | 2092-5204 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jae Hoon Shin | 1 | 0 | 0.68 |
| Daihwan Min | 2 | 21 | 3.35 |
| Li-Li Wan | 3 | 15 | 7.72 |
| Jong Hee Kim | 4 | 0 | 0.34 |