Name
Abstract | ||
|---|---|---|
Jerky character motion increased self-reported compliance.It also decreased heart rate variability.This indicates attentional mediation. When used deliberately in television and film, jerky motion captures attention. However, it can be distracting in the movements of characters in digital video. To what extent does this kind of jerkiness influence message processing? Based on a limited-capacity model of message processing, jerky character motion was predicted to increase compliance to a persuasive message. The present experiment manipulated the jerkiness of an actor's movements in a computer-delivered video to examine its effect on responses to a hypothetical medical scenario. Jerkiness, whether subtle or obvious, increased self-reported compliance. It also decreased heart rate variability, indicating attentional mediation. Though counterintuitive, these findings indicate that jerky character motion can make computer-mediated messages more persuasive. |
Year | DOI | Venue |
|---|---|---|
2014 | 10.1016/j.chb.2013.11.012 | Computers in Human Behavior |
Keywords | Field | DocType |
Advertising,Cognition,Computer animation,Decision making,New media,Physiological measures | Social psychology,Digital video,Counterintuitive,Communication,Message processing,Jerkiness,New media,Psychology,Mediation (Marxist theory and media studies),Computer animation,Cognition | Journal |
Volume | Issue | ISSN |
32 | C | 0747-5632 |
Citations | PageRank | References |
1 | 0.35 | 22 |
Authors | ||
6 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Himalaya Patel | 1 | 52 | 6.43 |
| Lauren C. Bayliss | 2 | 1 | 0.35 |
| James D. Ivory | 3 | 19 | 3.83 |
| Kendall Woodard | 4 | 1 | 0.35 |
| Alexandra McCarthy | 5 | 1 | 0.35 |
| Karl F. MacDorman | 6 | 805 | 54.92 |