Title
Web search: bridging information retrieval and microeconomic modeling
Abstract
Web search has come to dominate our consciousness as a convenience we take for granted, as a medium for connecting advertisers and buyers, and as a fast-growing revenue source for the companies that provide this service. Following a brief overview of the state of the art and how we got there, this talk covers a spectrum of technical challenges arising in web search- ranging from spam detection to auction mechanisms.
Year
DOI
Venue
2007
10.1007/978-3-540-77220-0_5
HiPC
Keywords
DocType
Volume
information retrieval,technical challenge,brief overview,microeconomic modeling,web search,spam detection,fast-growing revenue source,spectrum
Conference
4873
ISSN
ISBN
Citations 
0302-9743
3-540-77219-7
0
PageRank 
References 
Authors
0.34
1
1
Name
Order
Citations
PageRank
Prabhakar Raghavan1133512776.61