Paper Info
Title
Ubiquitous advertising on the WWW: merging advertisement on the browser
Abstract
We propose a new advertising framework on the WWW. Some popular WWW sites now provide advertising space in their Web pages. However the actual effectiveness of the advertising is questionable. In our advertising framework, an advertising agent is placed between advertisers and users. The agent's business is to deliver advertisements to users who wish to see advertisements on their Web browser. Users will see a variety of advertisements at the sites they visit, even if the sites have no advertisements on the Web servers. This will make the advertising business on the WWW really ubiquitous.
Year
DOI
Venue
1996
10.1016/0169-7552(96)00070-0
Computer Networks
Keywords
Field
DocType
ubiquitous advertising,world wide web,web pages,advertisement,web page,web server
Interstitial webpage,Web API,World Wide Web,Contextual advertising,Advertising,Web analytics,Computer science,Online advertising,Keyword advertising,Responsive web design,Web banner
Journal
Volume
Issue
ISSN
28
7-11
0169-7552
Citations 
PageRank 
References 
7
2.69
0
Authors
2
Name
Order
Citations
PageRank
Youji Kohda1249.61
Susumu Endo2276.47