Title
Research on entropy-based collaborative filtering algorithm and personalized recommendation in e-commerce
Abstract
Based on the introduction to the user-based and item-based collaborative filtering algorithms, the problems related to the two algorithms are analyzed, and a new entropy-based recommendation algorithm is proposed. Aiming at the drawbacks of traditional similarity measurement methods, we put forward an improved similarity measurement method. The entropy-based collaborative filtering algorithm contributes to solving the cold-start problem and discovering users’ hidden interests. Using the data selected from Movielens and Book-Crossing datasets and MAE accuracy metric, three different collaborative filtering recommendation algorithms are compared through experiments. The experimental scheme and results are discussed in detail. The results show that the entropy-based algorithm provides better recommendation quality than user-based algorithm and achieves recommendation accuracy comparable to the item-based algorithm. At last, a solution to B2B e-commerce recommendation applications based on Web services technology is proposed, which adopts entropy-based collaborative filtering recommendation algorithm.
Year
DOI
Venue
2009
10.1007/s11761-008-0034-3
Service Oriented Computing and Applications
Keywords
Field
DocType
personalized recommendation · entropy · collaborative filtering algorithm · similarity measure · b2b e-commerce · web services · mae,collaborative filtering,web service,e commerce
Recommender system,Data mining,Collaborative filtering,Information retrieval,Similarity measure,Computer science,MovieLens,Algorithm,Web service,E-commerce
Journal
Volume
Issue
ISSN
3
2
18632394
Citations 
PageRank 
References 
16
0.74
14
Authors
3
Name
Order
Citations
PageRank
Chunhui Piao17210.33
Jing Zhao2160.74
Lijuan Zheng3619.56