Title
Localization beyond national characteristics: the impact of language on users' performance with different menu structures
Abstract
The consideration of cognitive differences between user groups in the field of human-computer interaction is still in its infancy. The present paper presents two explorative studies looking at the impact of the users' native language on their performance with different menu structures for mobile phones. Object- and verb-oriented menus with different levels of hierarchy were tested with users in Mexico and Germany. A follow-up study looked at the performance with verb- and object oriented menus by Arabic native speakers in Egypt. The results suggest that flat hierarchies are to be preferred independent from any cultural impact. While the first study did not yield a significant difference between Spanish and German native speakers using verb- and object-oriented menus, Arabic users performed significantly better with verb-oriented menus.
Year
DOI
Venue
2013
10.1007/978-3-642-39241-2_13
HCI
Keywords
Field
DocType
native language,german native speaker,arabic native speaker,different level,arabic user,verb-oriented menu,follow-up study,cultural impact,national characteristic,explorative study,different menu structure
Verb,Object-oriented programming,Computer science,Information architecture,Human–computer interaction,Cognition,Hierarchy,First language,User-centered design,German
Conference
Citations 
PageRank 
References 
1
0.35
4
Authors
3
Name
Order
Citations
PageRank
Christian Sturm112513.63
Gerhard Strube238946.10
Sara Gouda310.35