Title
Facebook in the developing world: the myths and realities underlying a socially networked world
Abstract
The BBC, New York Times and other media channels are abuzz with reports about Mark Zuckerberg's desire to connect everyone on the planet through social media. Missing from these online articles are reports of the realities "bottom of the pyramid" users in developing countries encounter when trying to access Facebook. This panel brings together researchers who have studied use of the popular social media site in Kenya, Namibia, Zambia, India, Mexico and the United States to discuss the opportunities and challenges that accompany adding 4 billion new users to Facebook. Our primary goal is to provide the CSCW community with an understanding of obstacles, such as persistent poverty and lack of electricity, low-income users encounter when attempting to use the site. This knowledge will help CSCW researchers think more broadly and realistically about the contexts for which they are studying and designing collaborative systems.
Year
DOI
Venue
2014
10.1145/2556420.2556851
CSCW Companion
Keywords
Field
DocType
united states,social media,networked world,cscw researcher,cscw community,media channel,popular social media site,collaborative system,mark zuckerberg,billion new user,new york times,hci
Poverty,Social media,Computer-supported cooperative work,Bottom of the pyramid,Collaboration,Computer science,Developing country,Human–computer interaction,Mythology
Conference
Citations 
PageRank 
References 
3
0.38
0
Authors
6
Name
Order
Citations
PageRank
Susan P. Wyche138927.40
Cliff Lampe23986342.89
Nimmi Rangaswamy314015.16
Anicia Peters4278.21
Andrés Monroy-Hernández5506.73
Judd Antin630222.80