Name
Title | ||
|---|---|---|
Semantics of Online Tourism and Travel Information Search on the Internet: A Preliminary Study |
Abstract | ||
|---|---|---|
This article focuses on semantic network analysis as a means to investigate issues of usability of the Internet for travel information search. Usability of the Internet is viewed as the degree of match between mental models of information providers and information users, which are based on their understanding of information structure and information content on the Internet. The mismatch of mental models between the tourism marketers and the travelers contributed to the poor usability of the Internet as a travel information source. By investigating these two types of mental models using semantic network analysis, it can not only reveal their discrepancies, but also provide guidelines for effective information provision on the Internet. The authors focus on exploring the mental models of travel information providers though semantic network analysis when they market their destinations on the Internet, and provide a prelimi- nary result for the semantic network. |
Year | Venue | Keywords |
|---|---|---|
2002 | information and communication technologies in tourism | semantic network,travel information search,internet,mental model.,classification,marketing,tourism,information services |
Field | DocType | Citations |
Information system,Information structure,Marketing research,Advertising,Computer science,Usability,Tourism,Semantic network,Semantics,Marketing,The Internet | Conference | 4 |
PageRank | References | Authors |
0.52 | 5 | 5 |