Name
Abstract | ||
|---|---|---|
The issue of trust in Internet-based business-to-consumer electronic commerce has been explored from a number of different perspectives. The current body of research is diverse and fragmented. This paper critically reviews recently published models pertaining to trust in business to consumer e-commerce. For analytical purposes we categorize the literature in three main streams: technological, design and sociological/psychological. Based on our analysis and our own empirical observations we raise four main areas of concern that warrant further research attention: an oversimplification of the trust concept, a uni-directional view of trust, discipline centred approaches to modelling trust and a lack of empirical grounding and testing. In the light of these concerns we recommend avenues for further research. |
Year | DOI | Venue |
|---|---|---|
2002 | 10.1007/978-0-387-35692-1_4 | E-Business: Multidisciplinary Research and Practice |
Field | DocType | Volume |
Categorization,Consumer-to-business,Political science,Warrant,Empirical evidence,Public relations,Technology acceptance model,Knowledge management,The Internet | Conference | 123 |
ISSN | ISBN | Citations |
1571-5736 | 1-4020-7450-6 | 1 |
PageRank | References | Authors |
0.35 | 14 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Vivienne Farrell | 1 | 24 | 7.04 |
| Rens Scheepers | 2 | 455 | 30.98 |
| Philip Joyce | 3 | 1 | 0.69 |