Name
Title | ||
|---|---|---|
The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising. |
Year | Venue | Field |
|---|---|---|
2008 | ECIS | Holy Grail,Search advertising,Revenue,Economics,Incentive,Empirical evidence,Advertising,Phone,Marketing |
DocType | Citations | PageRank |
Conference | 0 | 0.34 |
References | Authors | |
0 | 2 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Chrysanthos Dellarocas | 1 | 2458 | 341.20 |
| Siva Viswanathan | 2 | 327 | 29.10 |