Name
Abstract | ||
|---|---|---|
This article examines the co-evolution of players' individual performance and their interaction network in a Massively Multiplayer Online Game (MMOG). The objective is to test whether the application of theories from the real world is valid in virtual worlds. While the results indicate that the structural effects and demographic variables active in the real world influence the evolution of the players' interaction network in MMOGs (e. g. transitivity, reciprocity, and homophily), they do not provide evidence that players' structural embeddedness in the interaction network influences player performance. These findings have important implications for researchers and practitioners who need to understand social processes in MMOGs (e. g., when launching marketing campaigns in MMOGs) or who study MMOGs and then use their findings to draw conclusions about the real world (e. g., when analyzing the relationship between employee performance and network structure). |
Year | Venue | Keywords |
|---|---|---|
2010 | JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS | actor-based model,exponential random graph model,massively multiplayer online game,MMOG,performance,SIENA,social capital,social network analysis |
Field | DocType | Volume |
Metaverse,Social capital,Computer science,Homophily,Social network analysis,Knowledge management,Interaction network,Reciprocity (social psychology),Exponential random graph models,Embeddedness | Journal | 11 |
Issue | ISSN | Citations |
2 | 1536-9323 | 18 |
PageRank | References | Authors |
0.81 | 31 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Johannes Putzke | 1 | 44 | 6.42 |
| Kai Fischbach | 2 | 284 | 32.81 |
| Detlef Schoder | 3 | 350 | 46.46 |
| Peter A. Gloor | 4 | 417 | 55.52 |