Title
The Utilization of Competing Technologies Within the Firm: Evidence from Cardiac Procedures
Abstract
This paper examines the role of technological status in determining the rates at which competing techniques are used within a firm. Consistent with prior studies, technological status is measured on the basis of an actor's prior contributions to the body of knowledge concerning a given technique. The empirical analysis considers two treatments for coronary artery disease (CAD), each of which is associated with a distinct professional group within a hospital. These two groups are often characterized as engaging in a "turf war" for patients. After controlling for several factors that might explain technological choice--the clinical severity of patients, the relative quality of the two procedures at a given facility, firm-level financial performance, and other firm-level characteristics--I find that the technological status of the group associated with each technique affects the relative rate at which it is used within a given hospital. Moreover, this effect is strongest for patients at the margin between the two techniques. These results suggest that viewing the choice between competing innovations as a single, firm-level decision may not always capture the true dynamics underlying such a situation.
Year
DOI
Venue
2003
10.1287/mnsc.49.5.599.15145
Management Science
Keywords
Field
DocType
prior study,firm-level financial performance,cardiac procedures,technological status,firm-level characteristic,relative quality,distinct professional group,prior contribution,firm-level decision,relative rate,technological choice,body of knowledge
CAD,Coronary artery disease,Cardiac procedures,Body of knowledge,Economics,Actuarial science,Microeconomics,Financial performance,Operations management
Journal
Volume
Issue
ISSN
49
5
0025-1909
Citations 
PageRank 
References 
3
0.87
1
Authors
1
Name
Order
Citations
PageRank
Robert S. Huckman114310.38