Paper Info
Title
'I Want My HDTV'? Underlying Factors of Perceived Usefulness for High Definition Television
Abstract
While traditional technology acceptance models concentrate on relationships between usefulness and acceptance, they leave unresolved the questions about why a certain technology is found useful, in which contexts, and by whom. This paper presents an empirical study of some of the factors behind perceived usefulness of HDTV in the Netherlands, where the adoption process has just begun. Results show that HDTV awareness, knowledge about HDTV, daily television viewing habits, household innovativeness and the presence of digital television contribute to perceived usefulness of HDTV characteristics. They also demonstrate that these characteristics accord with Dutch viewer demands for future television.
Year
DOI
Venue
2008
10.1007/978-3-540-69478-6_38
EuroITV
Keywords
Field
DocType
certain technology,daily television viewing habit,adoption process,characteristics accord,high definition television,traditional technology acceptance model,underlying factors,perceived usefulness,hdtv characteristic,digital television,future television,dutch viewer demand,hdtv awareness,empirical study,adoption
High-definition television,Computer science,Diffusion of innovations,Digital television,Multimedia,Empirical research
Conference
Volume
ISSN
Citations 
5066
0302-9743
3
PageRank 
References 
Authors
0.40
5
3
Name
Order
Citations
PageRank
Eva Baaren141.45
Lidwien Van De Wijngaert29910.80
Erik Huizer3163.97