Paper Info
Title
CRM System Implementation in a Multinational Enterprise
Abstract
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises.
Year
DOI
Venue
2009
10.1007/978-3-642-05290-3_61
OTM Workshops
Keywords
Field
DocType
crm system implementation,competitive economy,multinational enterprise,long-term relationship building,core business strategy,relationship marketing,competitive era,multinational organization,customer relationship management,successful implementation,successful crm implementation,business strategy,implementation,information technology,crm
Customer relationship management,Multinational corporation,Core business,Information technology,Knowledge management,Implementation,Relationship marketing,Marketing,Business
Conference
Volume
ISSN
Citations 
5872
0302-9743
0
PageRank 
References 
Authors
0.34
9
2
Name
Order
Citations
PageRank
Alok Mishra136435.73
Deepti Mishra225325.86