Paper Info
Title
A Study of Emerging Tourism Features Associated With Australian Winery Websites
Abstract
This article reports on research that examined Internet adoption by Australian wineries and identi- fied an emergent tourism focus of winery websites. The Australian wine industry has been a recent global success story and winery operators appear to have adopted the website as part of an integral strategy based on direct marketing and wine tourism. The study did not engage a laboratory-based website evaluation, but captured perceptions of winery owners and how they viewed the benefits and features of their sites. Various tourism features identified as being important by winery owners related to information about winery products, viticulture, and regional location. An important find- ing was the identification of competitor-to-competitor hypertext links on a notable number of winery sites—features that endeavored to promote multiwinery cellar door tourism. The study is significant in that it is one of the few academic works dealing with the relatively new and emerging global industry associated with wine tourism.
Year
DOI
Venue
2005
10.3727/109830505774297283
J. of IT & Tourism
Keywords
Field
DocType
clusters,website,direct marketing,australia,wine tourism,internet,e commerce
Hypertext,Winery,Advertising,Computer science,Public relations,Direct marketing,Tourism,Website evaluation,Wine industry,Marketing,E-commerce,The Internet
Journal
Volume
Issue
Citations 
7
3-4
0
PageRank 
References 
Authors
0.34
0
1
Name
Order
Citations
PageRank
Carmine Sellitto16810.83