Name
Abstract | ||
|---|---|---|
This paper presents a Multimedia Message Transmitter Tool (MMTT) that provides businesses with the opportunity to use Bluetooth wireless connectivity delivering the relevant information to relevant people in the right places and time. MMTT empowers any business to market their services or products for unlimited time with a one-time fee. It provides the ability to deliver customised content on a permission-based manner to all devices in the range of 100 m to 1 km. MMTT supports user's right of privacy and ensures spam-free delivery of content to interested users. Experimental results show that MMTT provides a viable solution for realising mobile advertising for the advertisers as well as the consumers. |
Year | DOI | Venue |
|---|---|---|
2008 | 10.1504/IJMC.2008.019323 | IJMC |
Keywords | Field | DocType |
customised content,bluetooth technology,multimedia message transmitter tool,interested user,bluetooth wireless,unlimited time,right place,relevant information,mobile advertising,relevant people,mobile communications,multimedia,spam,api,application programming interface,bluetooth,privacy,mobile technology | Mobile technology,Transmitter,Permission,Telecommunications,Computer science,Computer network,Application programming interface,Mobile advertising,Radio Link Protocol,Bluetooth,Marketing,Mobile telephony | Journal |
Volume | Issue | ISSN |
6 | 5 | 1470-949X |
Citations | PageRank | References |
7 | 0.52 | 9 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Sahar Idwan | 1 | 18 | 5.05 |
| Suad Alramouni | 2 | 7 | 0.52 |
| Mosleh Al-Adhaileh | 3 | 8 | 0.89 |
| Ahmad Al-Khasawneh | 4 | 84 | 9.65 |