Paper Info
Title
Putting Theory into Practice: How to Apply Cross-Cultural Differences to User Interface Design?
Abstract
Developing a technical product for a foreign market or a target group with a different cultural back-ground always brings with it the challenge and the need of adaptation. One has to deal in this case with four different levels: a technical level including issues of technical standards (e. g. electricity systems, video norms, cell phone standards), a linguistic level including the translation of words situated in the user interface, a cultural level including issues of meaning as well as the context of use and a cognitive level covering the presenta-tion of the device's functions (Sturm, 2002). From the practitioners'point of view uncertainty consists in the question of how far these issues have an impact on the efficiency, effectiveness and usability of a technical product and have to be considered within the development process. Especially the numerous cross-cultural differences found on the cognitive and some on the linguistic level seem to remain an unsolved issue. Therefore the workshop aims to address the following main questions: · Which scope of differences is provided by up-to-date cross-cultural research in Anthropology, Linguistics and Psychology? · Which of these differences might have an impact on human-computer-interaction? · To which extend cultural differences have to be taken into account when interfaces for different cultural areas are to be designed?
Year
Venue
Keywords
2003
INTERACT
user interface design,user interface,development process,human computer interaction,cross cultural research
Field
DocType
Citations 
Interactivity,User experience design,Computer science,Usability,Knowledge management,Cultural diversity,Human–computer interaction,Product design,User interface design,Multimedia,Technical standard,Interface metaphor
Conference
1
PageRank 
References 
Authors
0.37
2
2
Name
Order
Citations
PageRank
Christian Sturm112513.63
Christopher Mueller210.71