Name
Abstract | ||
|---|---|---|
We consider Internet broadband access as an elastic service whose value varies across segments of the user population. We show that introducing multiple tiers of service can be an effective market segmentation strategy that can lead to an increase of profits for the ISP. We also develop an efficient dynamic programming algorithm for the problem of determining optimally both the service tiers and their prices. Our approach provides new insights into the selection and pricing of Internet tiered services, and our results indicate that exponential tiering structures adopted by ISPs are far from optimal. |
Year | DOI | Venue |
|---|---|---|
2009 | 10.1109/GLOCOM.2009.5425887 | GLOBECOM |
Keywords | Field | DocType |
effective market segmentation strategy,internet broadband access,internet tiered service,multiple tier,elastic service,service tier,market segmentation strategy,internet service,internet service tiering,internet,efficient dynamic programming algorithm,new insight,dynamic programming algorithm,exponential tiering,dynamic programming,user population,exponential tiering structure,service model,pricing,market segmentation,cost function,bandwidth allocation,computer network,bandwidth | Dynamic programming,Population,Tiered service,Market segmentation,Computer science,Computer network,Broadband,Bandwidth (signal processing),The Internet,Profit (economics) | Conference |
ISSN | ISBN | Citations |
1930-529X | 978-1-4244-4148-8 | 1 |
PageRank | References | Authors |
0.36 | 3 | 2 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Qian Lv | 1 | 1 | 0.36 |
| George N. Rouskas | 2 | 990 | 88.88 |