Name
Abstract | ||
|---|---|---|
TMS (Targeted Marketing System) is an integrated system and toolkit for profit-driven and cost-effective marketing. The system consists of three components: a Web-based user interface, a market value inference engine, and a presentation and evaluation module. It supports marketing decision making for a company or an organization by combining results from information retrieval, data mining, information theory, and utility theory. |
Year | DOI | Venue |
|---|---|---|
2004 | 10.1109/WI.2004.140 | Web Intelligence |
Keywords | Field | DocType |
data mining,web-based user interface,information retrieval,utility theory,integrated system,market value inference engine,targeted marketing system,evaluation module,information theory,cost-effective marketing,market value functions,integrable system,engines,user interfaces,computer science,web service,e commerce,cost effectiveness,market value,user interface,intelligent agent | Marketing research,Data mining,Intelligent agent,Computer science,Inference engine,Digital marketing,Web service,User interface,Market value,E-commerce | Conference |
ISBN | Citations | PageRank |
0-7695-2100-2 | 0 | 0.34 |
References | Authors | |
5 | 6 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jiajin Huang | 1 | 69 | 15.70 |
| Ning Zhong | 2 | 2907 | 300.63 |
| Chunnian Liu | 3 | 561 | 61.58 |
| Y. Y. Yao | 4 | 9707 | 674.28 |
| Dejun Qiu | 5 | 0 | 0.34 |
| Chuangxin Ou | 6 | 35 | 3.06 |