Name
Title | ||
|---|---|---|
"Does your backyard nurture loyal customers?": The role of personal reciprocity in the relationship between satisfaction with an e-retailer sponsored virtual community and customer loyalty. |
Year | Venue | Field |
|---|---|---|
2012 | AMCIS | Data collection,Loyalty business model,Advertising,Computer science,Nature versus nurture,Loyalty,Consumer participation,Reciprocity (social psychology),Marketing,Virtual community |
DocType | Citations | PageRank |
Conference | 0 | 0.34 |
References | Authors | |
7 | 2 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Qingqing Bi | 1 | 1 | 1.03 |
| Doug Vogel | 2 | 2526 | 462.94 |