Name
Abstract | ||
|---|---|---|
Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning. |
Year | DOI | Venue |
|---|---|---|
2010 | 10.1007/978-3-211-99407-8_32 | INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2010 |
Keywords | Field | DocType |
Search engine marketing, information search, travel planning, destination marketing | Marketing strategy,Search engine,Advertising,Computer science,Search engine optimization,Tourism,Planning process,Search analytics,Marketing,The Internet | Conference |
Citations | PageRank | References |
4 | 0.72 | 15 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| d r fesenmaier | 1 | 392 | 49.31 |
| Zheng Xiang | 2 | 4 | 0.72 |
| Bing Pan | 3 | 1219 | 63.89 |
| Rob Law | 4 | 10 | 2.33 |