Paper Info
Title
Business Process Design and Implementation for Customer Segmentation e-Services
Abstract
Sourcing CRM services on the web via application service providers (ASP) is a key business tactics for reducing the total ownership costs and implementation risks linked to "big bang" CRM implementations. To deliver CRM through the ASP model it is imperative to have a detailed map of the business process and implementation framework underpinning the delivered service. This paper contributes to the e-CRM implementation landscape by providing a detailed account of the business process design and implementation support for a customer segmentation e-service aimed at supporting a best of breed and piece-meal approach to CRM sourcing..
Year
DOI
Venue
2005
10.1109/EEE.2005.43
EEE
Keywords
DocType
ISBN
business process,implementation support,implementation risk,business process design,customer segmentation e-services,key business tactic,sourcing crm service,e-crm implementation landscape,asp model,crm implementation,implementation framework
Conference
0-7695-2274-2
Citations 
PageRank 
References 
5
0.45
4
Authors
2
Name
Order
Citations
PageRank
Pedro R. Falcone Sampaio1514.20
Yong He27812.64