Paper Info
Title
Search engine visibility of national tourism promotion websites: a case of Nepal
Abstract
In the past, tourism has played an important role in elevating socio-economic status of least developed countries. As a result, many least developed countries have developed national tourism Web portals in order to endorse tourism sector on the Internet. Search engines have become the most preferred way of seeking information on the Internet. Therefore, national tourism portal's visibility on search engines is crucial for Nepal because tourism is the major source of foreign income earnings. The objective of this study is to evaluate search engine visibility of Nepal Government's national tourism Web portal. The study is mainly divided into three parts. The first part of the study starts with identification of keywords that were previously used by tourists to search information related to Nepal prior to their travel. The frequently occurring keywords were then used to conduct the search engine ranking analysis of the portal. The second part of the study examined the portal's home page against popular search engine optimization guidelines that are prescribed to improve Website's search engine visibility. The third part of the study investigated Nepal government's effectiveness towards utilizing the World Wide Web to market the portal. The findings showed that the portal had low search engine visibility, minimally conformed to search engine optimization guidelines, and the Web was not effectively used to market the portal.
Year
DOI
Venue
2009
10.1145/1693042.1693101
ICEGOV
Keywords
Field
DocType
developed country,national tourism promotion web,national tourism portal,national tourism web portal,engine optimization guideline,low search engine visibility,search engine,popular search engine optimization,search engine visibility,search engine ranking analysis,nepal government,world wide web,search engine optimization,developing nations,organic search results,search engine marketing,socio economic status,computer and information science
Organic search,Advertising,Computer science,Search engine optimization,Tourism,Search analytics,Marketing,Home page,Least Developed Countries,The Internet,Government
Conference
Citations 
PageRank 
References 
0
0.34
2
Authors
1
Name
Order
Citations
PageRank
Bimal Pratap Shah1121.33