Name
Abstract | ||
|---|---|---|
There is a general understanding in the simulation community that simulation is not reaching its full potential and is not widely used despite its well-known (among simulationists) benefits. This article's primarily intent is to discuss this belief, applying a marketing model whereby simulation is viewed as a product. |
Year | DOI | Venue |
|---|---|---|
2004 | 10.1109/WSC.2004.1371533 | Winter Simulation Conference |
Keywords | Field | DocType |
simulation ct-scan,full potential,simulation community,marketing model,marketing perspective,general understanding,simulation,ct scan,marketing | Marketing management,Marketing strategy,Marketing research,Simulation,Computer science,Quantitative marketing research,Return on marketing investment,Digital marketing,Relationship marketing,Marketing,Marketing mix | Conference |
ISBN | Citations | PageRank |
0-7803-8786-4 | 1 | 0.42 |
References | Authors | |
5 | 2 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Leonardo Chwif | 1 | 44 | 8.40 |
| Marcos Ribeiro Pereira Barretto | 2 | 83 | 8.35 |