Name
Title | ||
|---|---|---|
Recommendation Effects of a Social Robot for Advertisement-Use Context in a Shopping Mall. |
Abstract | ||
|---|---|---|
We developed a coupon-giving robot system for a shopping mall to explore possible applications using social robots in daily environments, particularly for advertising. The system provided information through conversations with people. The robot was semi-autonomous, which means that it was partly controlled by a human operator, to cope with the difficulty of speech recognition in real environments. We conducted two field trials to investigate two kinds of effectiveness related to recommendations: the presence of a robot and different conversation schemas. Although a robot can strongly attract people with its presence and interaction, it remains unknown whether it can increase the effects of advertisements in real environments. Our field trial results show that a small robot increased the number of people who printed coupons more than a normal-sized robot. The number of people who printed coupons also increased when the robot asked visitors to freely select from all coupon candidates or to listen to its recommendation. |
Year | DOI | Venue |
|---|---|---|
2013 | 10.1007/s12369-013-0180-4 | I. J. Social Robotics |
Keywords | Field | DocType |
Social robot,Advertisement,Field trial | Coupon,Social robot,Conversation,Advertising,Simulation,Personal robot,Psychology,Mobile robot navigation,Robot,Schema (psychology),Shopping mall | Journal |
Volume | Issue | ISSN |
5 | 2 | 1875-4791 |
Citations | PageRank | References |
18 | 1.18 | 25 |
Authors | ||
8 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Masahiro Shiomi | 1 | 931 | 82.89 |
| Kazuhiko Shinozawa | 2 | 343 | 31.97 |
| Yoshifumi Nakagawa | 3 | 18 | 1.18 |
| Takahiro Miyashita | 4 | 409 | 41.40 |
| Toshio Sakamoto | 5 | 18 | 1.52 |
| Toshimitsu Terakubo | 6 | 18 | 1.18 |
| Hiroshi Ishiguro | 7 | 4680 | 513.13 |
| Norihiro Hagita | 8 | 2877 | 259.10 |