Title
A Model of Web Use in Direct and Online Marketing Strategy
Year
DOI
Venue
2002
10.1080/101967802762553521
Electronic Markets
Keywords
Field
DocType
marketing strategy,one to one marketing,internet,world wide web
Marketing management,New business development,Marketing strategy,Marketing research,Economics,Business marketing,Return on marketing investment,Digital marketing,Internet presence management,Marketing
Journal
Volume
Issue
Citations 
12
4
5
PageRank 
References 
Authors
0.49
1
1
Name
Order
Citations
PageRank
Stewart Adam151.17